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Our Programs • Reshaping Consumer Behavior 2023

Learn more about the program supporting innovation across Latin America to increase food security and resilience

  1. ABOUT THE PROGRAM
  2. ELIGIBILITY
  3. BENEFITS
  4. TIMELINE
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About the Program

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This program, supported by the Posner Foundation, will work with entrepreneurs across Latin America to increase food security and resilience by supporting startups focused on empowering consumers, improving food center processes, and reducing loss risk in production. We will target solutions that are exclusively working with food management technologies that prevent food waste before it is created.

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Tackling Food Security in Latin America

Almost a quarter of all the meat consumed in the world comes from Latin America, and Brazil is the fourth largest food producer globally. Still, undernourishment in the region affects 42.5M people, more than 6% of all Latin Americans. Latin America and the Caribbean represent 20% of global food losses from the post-harvest period. 

The main reason for food loss in Latin America, and the Caribbean, is the lack of infrastructure and logistics within production, storage, processing, distribution, and at consumer levels, which translates into 223 kg of food wasted per person, per year.

Meet the Cohort

Advisory Board

Anne Maria Toccket

Anne Maria Toccket

Executive Director, Posner Foundation of Pittsburgh
Ida Posner

Ida Posner

Vice President of Strategic Planning, Railroad Development Corporation
Richard Ambrose

Richard Ambrose

Managing Partner, Pomona Impact
Claudio Garcia Salgó

Claudio García-Salgó

Managing Partner, AGreenVesting
Pablo Fernandez Gumucio

Pablo Fernández

General Partner, Endurance Investments
Nathalie P

Nathalie Prado

Managing Director, EcoEnterprises Fund
Sebastián Gilbert

Sebastian Gilbert

Managing Partner, Dadneo
Ximena Adriazola

Ximena Adriazola

Global Manager and CMO, Bio Natural Solutions
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Eligibility

Eligibility requirements include:

  • Location: Have legal incorporation and operations as a for-profit entity in at least one Latin American country, as well as having a market-based solution that tackles food loss and food waste challenges in Latin America, while being in compliance under local fiscal and business law.

  • Stage: Have a minimum viable product (MVP), and less than $1M in equity. Startups also need to have meaningful customer or business validation (not limited to revenue, it can also be successful pilot studies, number of users, and/or strategic partnerships).

  • Team: Have at least one full-time founder based in Latin America.

The Food Waste Challenge

One third of all food produced for human consumption is lost or wasted each year. Those losses have an economic impact of $940B USD, which translates into economic losses for farmers and higher prices to consumers, consequently increasing food insecurity for vulnerable groups. Food waste is expected to rise by another third by 2030.

Food waste can be caused by unsold food from markets or other retail outlets, plate waste from restaurants, prepared food that was not eaten, trimming from food preparation, and by-products of food and beverage processing, all of which undermine the sustainability of our food systems. 

Food waste is also a source of environmental damage. The FAO states that Greenhouse Gases (GHG) resulting from “Agriculture, Forestry and Other Land Use” have nearly doubled, and projections suggest a further increase by 2050. To reduce the emissions of GHG, the way we produce and distribute food will need to change.

Timeline

January 4, 2023

Applications open

February 17, 2023

Applications close

March 31, 2023

Cohort announced

April 17-21, 2023

Program virtual workshop

April 24 - May 19, 2023

Milestone development period

May 24-25, 2023

2-day Investor Forum (Mexico City)

Latest News

Ocho startups de sustentabilidad son seleccionadas para el programa de Village Capital “Reshaping Consumer Behaviour en Latinoamérica”

Ciudad de México, 17 de abril de 2023; Village Capital, con el apoyo de Posner Foundation of Pittsburgh, anunció que ocho startups han sido seleccionadas para participar en el nuevo programa de aceleración, Reshaping Consumer Behaviour en Latinoamérica.

Applications Open for Village Capital’s Reshaping Consumer Behavior in Latin America Accelerator

Village Capital, with the support of Posner Foundation of Pittsburgh, announced a new accelerator program focused on startups creating solutions to prevent food loss and waste, both on the consumers’ and the producers’ sides.

Learn more about mentoring with Village Capital.

Frequently Asked Questions

1. What is the main goal of the program?

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2. Do you take equity for participating in the program?

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