Blas Caraballo is Country Manager for PayPal Mexico, responsible for the strategic opera on of the company in this market. Previous to this position, Blas was head of Merchant Services, as well as head of Marketing and Product, both for the same company. With over 15 years of experience, Blas has developed and implemented communication and marketing strategies for several industries, specializing on eCommerce. He served as Marketing Director for Hoteles.com Mexico and Assistant Manager of Digital Channels as well as eCommerce Manager both for Mexicana Airlines. With a degree in Business Administration (University of San Andres in Buenos Aires, Argentina) he also holds an MBA in Marketing from North Carolina University - Chapel Hill.