roles including Global VP Digital, Assets (sports & entertainment assets, incl. Fifa World Cup and Olympic Games), Licensing and Retail. In 2014, while being head of marketing for Asia Pacific, Coca-Cola was awarded “Advertiser of the year” and “Most Admired Marketer” in Asia. Earlier in his career, Peter was one of the key architects behind the successful global Coke Side of Life campaign.
Understanding the importance of emerging markets, Peter has never shied away from seeking more entrepreneurial ventures, and has lived and worked in Morocco, spearheading marketing for 32 markets in Africa, and later also Thailand and the Philippines. A native of Belgium, he was the president of the country’s largest student organization while completing a Master degree in Commercial Engineering at the University of Leuven. He also holds a Postgraduate Master degree in Marketing from the University of Montpellier in France.
Peter is an angel investor and advisor to a number of startups and non-profit organizations. He currently resides in Atlanta with his wife and 2 children.