Milaap began in 2010, as a microlending platform for the rural poor. Carefully selected field partners identify beneficiaries who take loans for education, basic amenities and capital for their micro and small businesses. It slowly metamorphosed into a larger platform to allow individuals and charities showcase their initiatives.
was launched in October 2014, and it has helped thousands of champions raise funds for their personal causes, for their friends and family and for causes of national importance. These include crowdfunding for charities, medical expenses, education, volunteering and fellowships, neighborhood, emergencies, natural disasters, sports, documentaries, arts, and animals rescue projects benefiting individuals or communities in need.